Fernandina Beach Parking Generates $198K in March, City Nets $140K

By Mike Lednovich/Editor

FERNANDINA BEACH - The City’s paid parking program generated $198,090 in gross revenue in March, with the city receiving $140,270.91 in net proceeds after taxes and operating expenses, according to the latest monthly report from operator One Parking.

The figures provide the most detailed look to date at how the downtown parking system is performing as it moves beyond its initial rollout phase.

Hourly parking accounted for the largest share of revenue, producing $129,495.50, or about 65% of total collections.

The report shows:

• 24,382 hourly transactions during March

• Strong demand in short-duration stays (1–3 hours)

• A pricing structure ranging from $2 to $20, plus fees and taxes

The data indicates the system is being driven primarily by day-to-day usage, particularly from visitors and short-term parkers.

Permit revenue totaled $61,788 for the month, including:

• 480 non-resident annual permits at $124, generating $59,520

• Additional revenue from resident and specialty permits

Permits remain a significant, but secondary, component of overall revenue compared to hourly parking activity.

The city collected $7,850 in citation revenue from 157 paid violations during the month.

From the $198,090 in gross receipts, the following expenses were deducted:

• Sales tax: $12,445.65

• Variable costs: $43,234.16

  • Digital permit administration: $16,842

  • Transaction and convenience fees: $21,212.34

  • Credit card processing fees: $5,179.82

• Fixed costs: $2,140

After these deductions, the city’s net revenue totaled $140,270.91.

The March report reflects a system increasingly driven by regular parking activity rather than one-time purchases.

Hourly parking now represents the dominant revenue source, with consistent weekday usage and stronger demand on weekends, according to the transaction data.